Marketing & Communications Manager

JOB TITLE: Manager, Marketing & Communications

DEPARTMENT: Administration

REPORTS TO: Director, Marketing & Communications

LOCATION: This is an onsite job placement at Harriett’s Orlando Ballet Centre, 600 N. Lake Formosa Drive, Orlando, FL 32803

POSITION STATUS: Full-Time, salaried, exempt

BENEFITS: All standard in coordination with employee handbook

Basic Purpose and Objective of the Role:

Under the direction of the Director of Marketing & Communications, the Marketing Manager will manage and execute marketing strategies across the organization. The right candidate should have command of best practices and trends in marketing, enjoy being creative, understand how to both build and convert a digital audience and know how to prove ROI.  The Marketing Manager should be a driven, self-motivated, strategic-minded, and highly organized individual with proven marketing success and ability, exceptional writing and interpersonal skills, strong attention to detail, and a commitment to supporting OB in its mission to entertain, educate and enrich through the highest quality of dance.

Responsibilities include, but are not limited to:

Institutional Marketing & Communications Strategy

• Manage all areas of marketing operations, including marketing strategy, public relations, digital channels, marketing collateral, email marketing, and advertising,.
• Manage execution of creative campaigns and deliverables.
• Manage partnership initiatives that support the programmatic and financial growth of OB.
• Maintain a consistent brand for OB that attracts diverse audiences and continues to generate respect for the company’s contributions to the Central Florida community.
• Execute a strategic approach to executing today’s most relevant digital marketing tactics using social media and digital content distribution platforms.
• Manage relationships with contracted specialists and marketing vendors.
• Manage marketing campaigns and initiatives budgets.
• Manage website content for all departments.
• Collect, track, and analyze data to assist all departments in accomplishing set goals.
• Provide marketing representation at Orlando Ballet Main Stage and ticketed performances as assigned by the marketing department.

Performance Sales & Promotion

• Implement a marketing plan to support program awareness, annual revenue goals and audience development, and reinforce OB’s identity through institutional marketing.
• Manage and execute marketing campaigns for the Company’s annual performance season, the Orlando Ballet School’s yearly enrollment campaign and summer programs, the various Community Enrichment programs, fundraising initiatives, and space rental.
• Other duties as assigned.

Required Qualifications:

• Personal passion for the arts, particularly dance, and enthusiasm for the mission of OB
• 3- 5 years of marketing experience, savvy about current trends in marketing and audience development, background in nonprofit arts environment is preferred
• Understanding of when, where, how, and to whom social marketing content should be targeted
• Vigorous attention to detail in areas such as proofreading
• Excellent interpersonal, written, and oral communication skills
• Ability to work effectively under pressure, manage priorities, and meet deadline
• Understanding of different digital marketing software programs and social media platforms;
• Ability to use computer systems, familiarity with Windows and Mac operating systems and proficiency in Microsoft Office Suite and Adobe Suite, social media and email marketing platforms, Canva;
• Willingness to work irregular and flexible hours, including evenings and weekends.

Preferred Qualifications:

• Graphic design experience
• Appreciation of the arts and dance
• Experience in a nonprofit or arts environment

To apply for this position please send a resume and cover letter to kfabian@orlandoballet.org.

Orlando Ballet is an equal opportunity employer and a drug free workplace.